Data & Insights
Plaace delivers data and insights for any street and city. Make smarter location decisions with our comprehensive datasets.
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Data & Insights
Plaace delivers data and insights for any street and city. Make smarter decisions with deeper insights into movement patterns, economic activity, competitive landscapes, demographics and more. Explore our services and reach out if you would like to learn more.
Understand how people move within and between Areas
Track the development of card payments across the Nordics
Get the pulse of the economy from card transactions
Understand the competitive retail landscape
Understand your audience
Norwegian Mall Index
Access property information
See road traffic
Available data in different markets
Plaace provides access to a wide range of data, including movement data from Telia across multiple countries, as well as region-specific statistics from SSB in Norway and SCB in Sweden. We continually work to expand our datasets. If you need data from a region not yet available, please reach out, and we will see how we can help. Contact us to learn more about the data we offer in each market.
Norway | Sweden | Denmark | Finland | |
|---|---|---|---|---|
| Movement | x | x | x | x |
| Demographics | x | x | x | x |
| Card spending (BankAxept) | x | - | - | - |
| Card spending (Nets) | x | x | x | x |
| Competitive Situation | x | - | - | - |
| Points of Interest | x | x | x | x |
| Road Traffic | x | x | - | - |
| Property information | x | - | - | - |
See Our Solution in Action
Read customer stories
Europris
Europris wanted a user-friendly tool to identify ideal locations for expansion.
Read more →
Tønsberglivet
Tønsberglivet is a place development and city promotion company, dedicated to making the Tønsberg region a great place to live, visit, and do business.
Read more →
OBOS
OBOS Eiendom used Plaace and area insights to identify the best restaurant concept for Holmlia Center.
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What our customers are saying
Pauline Johansen
Obos
“I am pleased that we have found a restaurant concept that fits so well into the local community here in Holmlia. With Plaace on board and their analysis tools, it was easy to find the right concept.”
Erik Sand
Alti Forvaltning
“Data we've never had access to before. I like the movement data from Telia. It shows what kinds of people are in an area and what mindset they're in.”
Gunnar Børresen
Europris
“Plaace is an important tool for us in our work with expansion and operations. With area insight and Plaace, we can make better decisions.”
Espen Berger
Eplehuset
“Access to quality data sources in a user-friendly interface. Useful insights for establishment, and a great support tool for monitoring and gaining insights around existing locations.”
Truls Wivestad Nese
Norli
“With Plaace, it is easier to find good locations for expansion. Plaace gives us valuable insights into trading areas and competitors, which helps us optimize our store network. This insight allows Norli to make more informed decisions.”
Haakon Mortensen
Holdbart
“Plaace gives us access to valuable data and insights through a user-friendly platform, making it easier for us to make informed decisions about operations and expansion.”
Finn Dybdalen
Bitastad
“Plaace supports us in our expansion efforts by providing comprehensive insights into demographics, visitor numbers, and the competitive landscape in a single platform.”
Erik Rehbinder
Squeeze
“A must have in today’s market! The faster we expand, the greater the risk of a bad location. With Plaace we can essentially eliminate that risk”
Birgitte Heskestad Ellingsen
Akershus Eiendom
“The solution is very easy to use, and with unique data gathered in one place, we can create even better analyses for our clients across the company”
Marit Elisabeth Jensen
Stor Oslo Eiendom
“Brilliant and long-awaited tool! Valuable in an early development phase, when designing and facilitating for retail, and when actually signing a tenant”
Jan-Erik Engebretsen
Elkjøp
“Plaace allows us to take a smarter approach to expansion and consolidation. We can track developments in the areas where our stores are located and continually evaluate those locations. Insights from Plaace help us predict the impact of new store openings and relocations.”
