Data & Insights for Every Street and City
Used and trusted by
Understand the Physical World with Plaace
The Industries We Serve
Plaace empowers businesses and organisations with unique, actionable area insights delivered through a user-friendly, all-in-one platform.
Retail
- Find ideal locations for stores
- Track and Benchmark Locations
- Enhance Operational Efficiency
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Public Sector
- Boost the Local Economy
- Track the Impact of Events
- Benchmark Your Area Against Others
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Commercial Real Estate
- Optimise Tenant Mix
- Track and Benchmark Performance
- Identify Investment Opportunities
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Brokers, Advisors and Other
- Give Advice to Retail Clients
- Advise Property Owners and Developers
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What our customers are saying
Pauline Johansen
Obos
“I am pleased that we have found a restaurant concept that fits so well into the local community here in Holmlia. With Plaace on board and their analysis tools, it was easy to find the right concept.”
Erik Sand
Alti Forvaltning
“Data we've never had access to before. I like the movement data from Telia. It shows what kinds of people are in an area and what mindset they're in.”
Gunnar Børresen
Europris
“Plaace is an important tool for us in our work with expansion and operations. With area insight and Plaace, we can make better decisions.”
Espen Berger
Eplehuset
“Access to quality data sources in a user-friendly interface. Useful insights for establishment, and a great support tool for monitoring and gaining insights around existing locations.”
Truls Wivestad Nese
Norli
“With Plaace, it is easier to find good locations for expansion. Plaace gives us valuable insights into trading areas and competitors, which helps us optimize our store network. This insight allows Norli to make more informed decisions.”
Haakon Mortensen
Holdbart
“Plaace gives us access to valuable data and insights through a user-friendly platform, making it easier for us to make informed decisions about operations and expansion.”
Finn Dybdalen
Bitastad
“Plaace supports us in our expansion efforts by providing comprehensive insights into demographics, visitor numbers, and the competitive landscape in a single platform.”
Erik Rehbinder
Squeeze
“A must have in today’s market! The faster we expand, the greater the risk of a bad location. With Plaace we can essentially eliminate that risk”
Birgitte Heskestad Ellingsen
Akershus Eiendom
“The solution is very easy to use, and with unique data gathered in one place, we can create even better analyses for our clients across the company”
Marit Elisabeth Jensen
Stor Oslo Eiendom
“Brilliant and long-awaited tool! Valuable in an early development phase, when designing and facilitating for retail, and when actually signing a tenant”
Jan-Erik Engebretsen
Elkjøp
“Plaace allows us to take a smarter approach to expansion and consolidation. We can track developments in the areas where our stores are located and continually evaluate those locations. Insights from Plaace help us predict the impact of new store openings and relocations.”
Powerful Features for Retailers
Explore our most popular features for retailers, whether you are looking to expand or optimise your existing locations.
Get an overview of your entire portfolio in a few clicks
Discover the power of "My Portfolio" – a tool designed to help you organise and analyse your locations in just a few clicks. Want to uncover trends around locations with upcoming lease renewals? Or correlate data with high or low revenue? No problem.
Simply set your preferences and let the data do the talking. Plus, you can add potential new locations to your portfolio and instantly compare them to your existing ones.
Identify Underserved Areas with White Spot Analysis
Unlock the potential of machine learning for your expansion strategy. Our technology analyses the data to uncover the most promising areas for your business growth.
With an interactive map layer highlighting where your business is likely to thrive, you gain a clear competitive edge.
Create Dashboards to Visualise and Share Your Findings
Need to make a compelling case for a new location? Simply type in an address or drop a pin on the map, and we’ll generate a visually stunning presentation packed with objective and relevant data.
Ideal for internal discussions, securing board approvals, or equipping store managers with the information they need.
Read customer stories
Europris
Europris wanted a user-friendly tool to identify ideal locations for expansion.
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Tønsberglivet
Tønsberglivet is a place development and city promotion company, dedicated to making the Tønsberg region a great place to live, visit, and do business.
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OBOS
OBOS Eiendom used Plaace and area insights to identify the best restaurant concept for Holmlia Center.
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Benefits of using Plaace
Unlock Growth Opportunities
Pinpoint untapped areas and track emerging trends.
Save Time
Reduce the time spent on data collection and analysis.
Reduce Risk
Make informed decisions with accurate data to avoid ineffective policies and projects.
Learn more about Plaace
Analyze foot traffic, demographics, card transaction and competition to make informed decisions with our robust analytics.
Book a demo
Read the blog
May 27, 2026
Welcome to the Plaace family, Raasepori
Raasepori — a coastal municipality in southern Finland — is now using Plaace to understand where people move, when they gather, and how its city centres come alive.
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April 28, 2026
Webinar with Nets: What do people actually spend money on in your municipality?
Join Plaace and Nets on May 7 for a live demo of what card-transaction data reveals about spending across Norwegian, Swedish, Danish and Finnish municipalities.
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May 16, 2024
The high stakes of retail expansion
Establishing a new store is a complex and costly venture.
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