Retail Location Intelligence
Identify ideal store locations, keep track of your network and competitors, and adapt your offering and opening hours to local market conditions — all from one location intelligence platform.
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Understand the Physical World with Plaace
What our customers are saying
Pauline Johansen
Obos
“I am pleased that we have found a restaurant concept that fits so well into the local community here in Holmlia. With Plaace on board and their analysis tools, it was easy to find the right concept.”
Erik Sand
Alti Forvaltning
“Data we've never had access to before. I like the movement data from Telia. It shows what kinds of people are in an area and what mindset they're in.”
Gunnar Børresen
Europris
“Plaace is an important tool for us in our work with expansion and operations. With area insight and Plaace, we can make better decisions.”
Espen Berger
Eplehuset
“Access to quality data sources in a user-friendly interface. Useful insights for establishment, and a great support tool for monitoring and gaining insights around existing locations.”
Truls Wivestad Nese
Norli
“With Plaace, it is easier to find good locations for expansion. Plaace gives us valuable insights into trading areas and competitors, which helps us optimize our store network. This insight allows Norli to make more informed decisions.”
Haakon Mortensen
Holdbart
“Plaace gives us access to valuable data and insights through a user-friendly platform, making it easier for us to make informed decisions about operations and expansion.”
Finn Dybdalen
Bitastad
“Plaace supports us in our expansion efforts by providing comprehensive insights into demographics, visitor numbers, and the competitive landscape in a single platform.”
Erik Rehbinder
Squeeze
“A must have in today’s market! The faster we expand, the greater the risk of a bad location. With Plaace we can essentially eliminate that risk”
Birgitte Heskestad Ellingsen
Akershus Eiendom
“The solution is very easy to use, and with unique data gathered in one place, we can create even better analyses for our clients across the company”
Marit Elisabeth Jensen
Stor Oslo Eiendom
“Brilliant and long-awaited tool! Valuable in an early development phase, when designing and facilitating for retail, and when actually signing a tenant”
Jan-Erik Engebretsen
Elkjøp
“Plaace allows us to take a smarter approach to expansion and consolidation. We can track developments in the areas where our stores are located and continually evaluate those locations. Insights from Plaace help us predict the impact of new store openings and relocations.”
Use Cases for Retailers
Find ideal locations for stores
Identify and compare potential locations for expansion, focusing on the metrics that matter for your chain.
Conduct a White Spot analysis to discover untapped areas with high demand and low competition.
Define trade areas based on driving, cycling, and walking distances. Use AI to predict which areas have the highest revenue potential.
Track and Benchmark Locations
Track your stores and those of your competitors.
Benchmark locations based on your key performance indicators.
Identify overperforming and underperforming stores.
Enhance Operational Efficiency
Gain insights into local demographics, movement patterns, and competition.
Assess risk of cannibalisation between nearby stores.
Optimise inventory and store hours to align with local demand.
Use area insights to support lease negotiations.
The Benefits
Drive Growth
Identify ideal areas for expansion and uncover new growth opportunities.
Reduce Risk
Minimise risk by avoiding poor site selection and cannibalisation.
Save Time
Reduce the time spent on data collection and analysis.
Gain a Competitive Edge
Monitor your competitors and expand into high-demand areas before they do.
Secure Favourable Lease Terms
Use area insights to negotiate better lease terms.
Boost Sales
Tailor stock and store opening hours to local demand and increase sales.
Learn more about Plaace
Analyse foot traffic, demographics, card transaction and competition to make informed decisions with our robust analytics.
“Plaace allows us to take a smarter approach to expansion and consolidation. We can track developments in the areas where our stores are located and continually evaluate those locations. Insights from Plaace help us predict the impact of new store openings and relocations.”
Jan-Erik Engebretsen
Nordic Store Planner at Elkjøp
Read customer stories
Europris
Europris wanted a user-friendly tool to identify ideal locations for expansion.
Read more →
Bitastad
Bitastad wanted to find a robust analytical tool to work effectively with expansion.
Read more →
Holdbart
Holdbart wanted a user-friendly tool to evaluate locations and monitor the progress of new stores.
Read more →
Book a demo
Read the blog
April 28, 2026
Webinar with Nets: What do people actually spend money on in your municipality?
Join Plaace and Nets on May 7 for a live demo of what card-transaction data reveals about spending across Norwegian, Swedish, Danish and Finnish municipalities.
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May 16, 2024
The high stakes of retail expansion
Establishing a new store is a complex and costly venture.
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May 16, 2024
Leading retailers are embracing location intelligence
Are you keeping up, or falling behind?
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