About Plaace
Our mission is to empower retailers and area developers with unique, actionable area insights, delivered through a user-friendly, all-in-one platform.
Creating Vibrant Streets & Cities, Together
At Plaace, we believe that every city is unique, with each neighborhood having its own distinct character. We see streets as communities, where people come together to live, work, dine, shop, and enjoy life.
To keep communities vibrant and sustainable, we believe in continuous area development driven by informed decision-making. This requires not only access to local insight — understanding who lives, works and spends time in each area — but also using this knowledge to guide the placement of new shops, services and public facilities.
The Challenge
For too long, retailers and area developers have lacked the detailed, area-specific insights needed to fully understand the communities they serve. Recognising this gap, we set out to make a difference.
We collect and process location data — such as movement patterns, demographics and card spending — and leverage technologies like AI and machine learning to turn this data into actionable area insights.
The Solution
Our user-friendly platform enables informed decision-making, whether it's determining the best location for a new retail store or planning the development of a new area based on local demographics.
Since our founding in 2020, we have been pioneers in the field of location intelligence, revolutionising how businesses and organisations use data to make smarter decisions.
Together
We are dedicated to empowering retailers and area developers with the tools they need to make smarter decisions, reduce risks, and drive growth.
By working together, we can create vibrant streets and cities all over the world, one city at a time.
Our values
Investors & Funding Partners
Our investors have been instrumental in every step of our journey. Their support and belief in our vision have enabled us to innovate and grow, empowering us to deliver powerful insights to decision-makers and drive meaningful change. Together, we are shaping the future of urban spaces.
Data Partners
Our insights are powered by data from strong partners. Together, we are driving growth and innovation.
Our Journey
From a bold vision in 2020 to a Nordic platform trusted by retailers, property developers and cities, here's how we've grown.
The vision becomes reality
Plaace is founded
Plaace was founded in Norway by Snorre, Tobias and Peder. Together they shared a vision of using data and AI to create more vibrant cities. They set out to build a platform that would help retailers, property developers and city developers better understand local market conditions.
Pilot customers
Working closely with early pilot customers, we ensured that our platform would meet real market needs. This culminated in the launch of the first version of our platform by the end of 2020.
Introducing area profiles, more datasets and subscription services
Area profiles
In close collaboration with our pilot customers, we continued to improve our services. We launched new area profiles and expanded our datasets to provide more actionable insights.
Consumer patterns
By adding movement data and card transactions to the platform, we gave our customers deeper insights into consumer behaviour and trends. This allowed us to solve more use cases and deliver more refined analyses.
Freemium and subscription services
To make our platform accessible to a wide range of users, we launched a freemium service. Shortly after, we converted many of our pilot participants to paying customers by introducing subscription services.
A year of powerful new features
In 2022 we introduced a whole series of powerful features:
- Fit Score — a unique feature to evaluate location suitability based on revenue potential.
- Similar Areas — helping users identify areas with comparable characteristics for expansion or benchmarking.
- Compare — enabling side-by-side comparison of locations for strategic planning.
- Industry Insights — providing users with sector-specific trends and data.
In addition, we began integrating machine-learning-powered recommendation features, further personalising insights for each user.
Focus on flexibility and customer experience
Dashboards
We introduced customisable dashboards to help users easily collect, organise and present insights. This feature provides flexibility, allowing users to focus on what drives informed decisions in their specific use case. Dashboards make it easy to share insights with internal and external stakeholders.
Customer success
With a focus on usability and customer success, we simplified the user interface and enhanced key features to support the most common use cases. These improvements provide greater value to customers and encourage more frequent use of the platform.
Expansion in the Nordics
Launch in Scandinavia
Plaace took a major step forward with our launch in Sweden and Denmark, offering retailers and city developers unique area insights for every city in Scandinavia — all within a single platform.
Launch in Finland
We continued our Nordic journey with the launch of Plaace in Finland, further strengthening our presence in the region. This expansion enables more businesses and cities to thrive, and provides valuable insights for those operating across the Nordics.
Book a demo
