See how municipalities and urban developers use data and insights from Plaace to create vibrant communities.

Customer stories

Be inspired

Did you know that you can access area insights for every street in Norway, Sweden, Denmark, and Finland? Movement patterns, demographics, competitive landscape, and much more are available in Plaace.

We have collected inspiring customer stories that demonstrate how municipalities, chambers of commerce, and other organisations use Plaace to create vibrant streets and cities.

About Tønsberglivet

Tønsberglivet is a place development and city promotion company, dedicated to making the Tønsberg region a great place to live, visit, and do business.

The Challenge

Tønsberglivet wanted to evaluate the impact of events in the city centre and see monthly trends in card transactions and movement patterns.

They also wanted to compare their progress with other cities to better understand how they are developing relative to each other.

It was also crucial to use these insights to convince policymakers to allocate budget for new initiatives and to predict the impact of upcoming projects.

Tønsberglivet uses Plaace to analyse card transactions, movement data and to see the impact of events in the city centre. These insights allow them to create detailed monthly reports, vital for discussions with policymakers about securing funding for new projects.

Plaace also enables them to benchmark Tønsberg’s development against other cities, strengthening their long-term urban strategy.

Collaborating closely with both municipal and county authorities, they recognise the value of a shared platform to drive better decision-making and align on common goals.

“In Tønsberg, we take a holistic approach to urban development—from planning and breaking ground to creating vibrant public spaces—which ultimately drives economic growth. We believe that long-term collaboration towards shared goals, along with mutual respect for each other’s roles, is key to making Tønsberg one of the most attractive cities along the Oslofjord. The data and insights provided by Plaace, including daily figures from BankAxept and visitor data from Telia, give us the confidence to set and achieve new goals.”