This is how leading retail chains in the Nordics leverage data and insights from Plaace.

Customer stories

Be inspired by the industry leaders.

Did you know that you can instantly access area insights for every street in Norway, Sweden, Denmark, and Finland? Movement patterns, demographics, competitive landscape, and much more are available in Plaace. The leading retail companies across the Nordics use Plaace and area insights to work smarter with operations, consolidation, and expansion.

We take a closer look at typical use cases and share success stories from leading companies such as Europris, Norli, Bitastad, Holdbart, and Eplehuset. They are all forward-thinking, innovative, and use data and insights to achieve their goals.

About Norli

Norli is Norway's largest bookstore chain, offering a wide range of books, stationery, office supplies, and other related products. Established in 1890, the chain has grown to nearly 200 stores across the country.

Challenge

Norli wanted to use data and area insights from Plaace to support lease renegotiations and to gain an overview of the competitive landscape in different parts of the country. Norli aimed to identify stores with the greatest potential and explore opportunities for expansion.

Solution

Norli uses Plaace to obtain better decision support in lease renegotiations in locations such as Trondheim, Sandnes, and Stavanger. Plaace also provides unique insights into the competitive landscape in various municipalities and helps Norli identify where there is room for more establishments. This is crucial for Norli's strategy for optimizing its store network and further expansion.

“With Plaace, it is easier to find good locations for expansion. Plaace gives us valuable insights into trading areas and competitors, which helps us optimize our store network. This insight allows Norli to make more informed decisions. Area insights are also a valuable tool for us when renegotiating lease agreements.”