This is how leading retail chains in the Nordics leverage data and insights from Plaace.

Customer stories

Be inspired by the industry leaders.

Did you know that you can instantly access area insights for every street in Norway, Sweden, Denmark, and Finland? Movement patterns, demographics, competitive landscape, and much more are available in Plaace. The leading retail companies across the Nordics use Plaace and area insights to work smarter with operations, consolidation, and expansion.

We take a closer look at typical use cases and share success stories from leading companies such as Europris, Norli, Bitastad, Holdbart, and Eplehuset. They are all forward-thinking, innovative, and use data and insights to achieve their goals.

About Elkjøp

Elkjøp is one of the largest electronics retailers in the Nordics, offering a wide range of products across consumer electronics, home appliances, IT, and telecommunications. The chain employs over 4,000 people in Norway and operates more than 150 stores nationwide.

Challenge

Opening new stores can attract more customers and boost sales, but it may also cannibalise sales from existing outlets. Elkjøp wanted to utilise Plaace to gain better insights into how changes to their store network affect sales and customer base.

Solution

Elkjøp uses area insights to analyse their existing store locations. With Plaace, they can monitor movement patterns and assess the customer base, ensuring that adjustments to their store network deliver the desired outcomes. These insights enable them to make more informed decisions regarding expansion and consolidation.

“Plaace allows us to take a smarter approach to expansion and consolidation. We can track developments in the areas where our stores are located and continually evaluate those locations. Insights from Plaace help us predict the impact of new store openings and relocations.”