This is how Nordic cities use data and insights from Plaace to strengthen downtowns and local communities

Customer stories

Be inspired

Did you know you can instantly access visitor data and area insights for every city center in Denmark, Norway, Sweden, and Finland? Movement patterns, demographics, and historical trends are available in Plaace. Forward-thinking municipalities and city associations across the Nordics use Plaace to work smarter with events, urban development, and attracting new businesses.

About Næstved City

Næstved City is the vibrant heart of southern Zealand, known for its rich history, cultural experiences, and lively shopping streets. With more than 150 specialty shops, cafés, and restaurants, along with a strong tradition of events and city activities, Næstved City works continuously to create a thriving and attractive downtown for residents, visitors, and businesses.

Challenge

Næstved City's biggest challenge was understanding the real impact of the events and experiences they created in the city center. Decisions were often based on assumptions and gut feeling rather than solid data. They lacked insights into how much traffic and activity their initiatives actually generated. Installing physical counters would take time and only provide data moving forward – not the historical perspective they needed.

Solution

With Plaace, Næstved City can access visitor data both historically and in real time. This allows them to quickly measure the effect of events and provide clear insights to partners and new concepts considering establishing themselves in the city. For example, when a new restaurant concept evaluated different locations, Næstved City could deliver concrete data that supported the midtown area as the best choice.

Plaace also helps them challenge long-held assumptions – such as the belief that the shopping center attracts most visitors. The data shows that the city center actually has significantly higher visitor numbers, strengthening the narrative of a thriving and vibrant downtown.

“With Plaace, we’ve finally gained concrete data on the city center in Næstved. It makes it easier to document the impact of events and make decisions based on facts – not gut feeling.”