Find the optimal location — with an interactive heatmap
Free white-spot analysis for Norway, Sweden, Denmark, and Finland.
THE PROBLEM
Million-kroner decisions based on gut feeling and spreadsheets
Most location decisions are made without movement data, competitive context, or demographic insight.
Manual work
Spreadsheets and broker assessments. One location takes 2–3 days.
Gut feeling
“We think this is good” is not a data point — but that’s how most decisions are made.
Blind spots
Without a competition map you can’t see the gaps — or the cannibalization.
Outdated data
Census figures are 1–2 years old. The market moves faster than the reports.
“Plaace is an important tool for us in our work with expansion and operations. With area insight and Plaace, we can make better decisions.”
Gunnar Børresen
Europris
See it in action
A quick walkthrough of how to create a heatmap in under a minute.
DATA QUALITY
Data you can trust
Movement insights from Telia, Norway's leading telecom operator — aggregated, anonymized, and GDPR compliant.
Aggregated mobile network data
Based on millions of devices across Telia's network — not samples or surveys.
Fully anonymized
No personal data. No tracking. All insights are aggregated at the area level.
GDPR compliant by design
Built with privacy first. Methodology notes are included in every report for full transparency.
Ready to see your market on the map?
Create a free heatmap for your market in a few simple steps.
THE SOLUTION
Find the perfect location for your business
Discover untapped market opportunities with white-spot analysis. See where demand is high and competition is low.
- Location-based insights
- Real-time data
- GDPR compliant
- Fast results
Choose industry and category
Retail, food & experiences, or services. Filter down to subcategories like restaurant, bakery, pub and bar.
Adjust gender and age group
Target the analysis toward specific customer segments based on gender and age.
Find market opportunities for new locations
The heatmap shows areas with high demand and low competition. Find untapped opportunities — visually, in seconds.
SIMPLE AND FAST
Your heatmap — in 30 seconds
Choose country
Norway, Sweden, Denmark, or Finland.
Choose industry
Retail, food & experiences, or services.
Get the heatmap
White spots revealed immediately. Filter, explore, and find your next market.
Simple and accessible
Free
White-spot analysis for all of Scandinavia
$0
- Interactive heatmap
- Competition data for your market
- Category filters: retail, food, services
- Basic demographics
- Unlimited analyses
No long setup. Cancel anytime.
Questions and answers
See the opportunities in your market
Create your first heatmap in under a minute. Free, no setup.