# Plaace

> Plaace is an AI-powered location intelligence platform that delivers data and insights for any street and city in Norway, Sweden, and Denmark. It helps retailers, commercial real estate owners, municipalities, and advisors make smarter, data-driven location decisions.

## Product

Plaace is a SaaS platform (plaace.co) with two main surfaces:
- **Plaace Platform** (platform.plaace.co) — the web app where users explore area insights, run analyses, and generate reports.
- **Plaace Marketing Site** (plaace.co) — explains the product, data sources, use cases, and customer stories.

## Key pages

- [Product overview](https://plaace.co/en/features): Plaace's location-intelligence product capabilities (Fit Score, Compare Areas, Similar Areas, Dashboards, Visitor Origin, Walk & Drive Time)
- [Data & Insights hub](https://plaace.co/en/data): The third-party datasets behind every Plaace analysis (Telia movement, BankAxept/Vipps spending, SSB/SCB demographics, Prognosesenteret retail)
- [Solutions overview](https://plaace.co/en/solutions): Audience-segment landing pages — retail, commercial real estate, brokers & advisors, public sector
- [Use cases](https://plaace.co/en/use-cases): Deliverable-driven workflows — site selection heat map, demographic reports, event reports, white-spot analysis
- [Blog](https://plaace.co/en/blog): Industry insights, customer stories, product updates, team announcements
- [Customer stories](https://plaace.co/en/customers): How retailers (Europris, Princess, Fretex), real estate (OBOS, Akershus Eiendom, Alti Forvaltning), and public-sector teams (Tønsberglivet) use Plaace
- [Book a demo](https://plaace.co/en/book-demo): Guided walkthrough of the platform with a Plaace expert
- [About Plaace](https://plaace.co/en/about): Company background, team, mission
- [Contact](https://plaace.co/en/contact): Get in touch with Plaace

## Data sources

Plaace aggregates location data from multiple third-party providers:

- **Telia** — anonymised mobile movement data covering ~40% of the Norwegian market, ~600 million pings/day. Powers foot traffic, visitor origin, and catchment area analysis.
- **BankAxept / Vipps** — aggregated card transaction data. Powers spending analysis and retail performance benchmarking.
- **Statistics Norway (SSB) / Statistics Sweden (SCB)** — official demographic and population data. Powers demographic profiling per area.
- **Prognosesenteret** — Norwegian retail market research and competitive intelligence.

## Features

- **Fit Score** — ML-based score predicting location performance for a given retail concept.
- **Compare Areas** — side-by-side comparison of up to 4 areas across movement, spending, and demographics.
- **Similar Areas** — finds areas with comparable profiles to a given location.
- **Dashboards** — customisable dashboards for tracking KPIs across a store network.
- **Visitor Origin** — shows where visitors to an area come from (home municipality, region).
- **Walk & Drive Time** — catchment area analysis based on travel time.

## Solutions

- **Retail** — site selection, network optimisation, competitor tracking, lease negotiation.
- **Commercial Real Estate** — tenant mix optimisation, property area monitoring, growth area identification.
- **Public Sector** — urban planning, city vitality analysis, area development strategy.
- **Brokers & Advisors** — location analysis for property investment and advisory clients.

## Customer stories

Plaace has customers across the Nordics including:
- **Europris** (Norwegian discount retail chain) — uses Plaace for store network analysis and expansion.
- **OBOS** (Norwegian housing cooperative and real estate developer) — uses Plaace for area development and site selection.
- **Tønsberglivet** (Norwegian city centre management) — uses Plaace to measure footfall and plan urban activation.
- **Alti Forvaltning** (Norwegian commercial real estate) — uses Plaace to optimise tenant mix.
- **Akershus Eiendom** (Norwegian real estate brokerage) — uses Plaace for advisory assignments.

## Company

- Founded: 2019
- Headquarters: Oslo, Norway
- Markets: Norway, Sweden, Denmark
- LinkedIn: https://www.linkedin.com/company/plaace