# Plaace — Full reference

> Plaace is an AI-powered location intelligence platform that delivers data and insights for any street and city in Norway, Sweden, Denmark, and Finland. It helps retailers, commercial real estate owners, municipalities, and advisors make smarter, data-driven location decisions.

This is the long-form companion to https://plaace.co/llms.txt. It enumerates every public page on the marketing site with a short summary, so AI assistants can cite Plaace's product surface, data sources, and customer stories accurately.

## Product

Plaace is a SaaS platform (plaace.co) with two main surfaces:
- **Plaace Platform** (platform.plaace.co) — the web app where users explore area insights, run analyses, and generate reports.
- **Plaace Marketing Site** (plaace.co) — explains the product, data sources, use cases, and customer stories.

## Key pages

- Home: https://plaace.co/en
- Product overview: https://plaace.co/en/features
- Data & Insights hub: https://plaace.co/en/data
- Solutions overview: https://plaace.co/en/solutions
- Use cases hub: https://plaace.co/en/use-cases
- Customer stories: https://plaace.co/en/customers
- Resources: https://plaace.co/en/resources
- Blog: https://plaace.co/en/blog
- About: https://plaace.co/en/about
- Team: https://plaace.co/en/team
- Book a demo: https://plaace.co/en/book-demo
- Contact: https://plaace.co/en/contact

Norwegian (default) versions live at the same paths without the `/en` prefix.

## Data sources

Plaace aggregates location data from multiple third-party providers:

- **Telia** — anonymised mobile movement data covering ~40% of the Norwegian market, ~600 million pings/day. Powers foot traffic, visitor origin, and catchment area analysis.
- **Norlys** — anonymised mobile movement data for Denmark, complementing the Telia coverage in Norway and Sweden.
- **BankAxept / Vipps** — aggregated card transaction data. Powers spending analysis and retail performance benchmarking.
- **Statistics Norway (SSB) / Statistics Sweden (SCB)** — official demographic and population data. Powers demographic profiling per area.
- **Prognosesenteret** — Norwegian retail market research and competitive intelligence.
- **Norsk Retail Hub** — aggregated mall index covering Norwegian shopping centres.

## Features (detailed)

### Fit Score — https://plaace.co/en/features/fit-score
> Fit Score predicts revenue potential for new retail locations using machine learning trained on actual store sales, area data, and your existing store network.

### Compare Areas — https://plaace.co/en/features/compare-areas
> Benchmark areas and identify growth opportunities by comparing key metrics across multiple locations.

### Similar Areas — https://plaace.co/en/features/similar-areas
> Turn your top-performing location into a blueprint for success by discovering new areas with similar potential.

### Visitors’ Origin — https://plaace.co/en/features/visitors-origin
> Discover where your visitors come from and gain a deeper understanding of your true catchment areas.

### Dashboards — https://plaace.co/en/features/dashboards
> Build your data story through custom dashboards with AI-powered insights, interactive presentations, and easy sharing.

### Walk & Drive Time — https://plaace.co/en/features/walk-drive-time
> Select areas based on walking, driving, and cycling times to explore realistic catchment areas.

## Data sources (detailed page list)

### Movement — https://plaace.co/en/data/movement
> Understand footfall and movement patterns across the Nordics. Anonymised mobile data from Telia and Norlys, delivered in 250m grids and updated daily.

### Spending — https://plaace.co/en/data/spending
> Dive into our BankAxept dataset, which offers comprehensive coverage of card transactions in Norway.

### Demographic Data for Retail Analysis — https://plaace.co/en/data/demographics
> Demographic data for retail and area analysis: population distribution, household types, income levels, and trends per area — sourced from SSB and SCB.

### Competitive situation — https://plaace.co/en/data/competitive-situation
> Analyse competitors and concept mix, spot market gaps, and track area development with data from Prognosesenteret.

### Norwegian Mall Index — https://plaace.co/en/data/mall-index
> Get key metrics on Norwegian shopping malls — monthly turnover, visits, and trends in collaboration with Norsk Retail Hub.

### Nets — https://plaace.co/en/data/nets
> Gain insights into card spending across industries and geographies. Municipality-level data shows trends across different sectors and where cardholders come from - both domestically and internationally.

## Use cases (detailed)

### Generate Your Free Demographic Report — https://plaace.co/en/use-cases/demographic-report
> Generate a free demographic report for any catchment in the Nordics in 20 seconds — age, income, and households. Norway, Sweden, Denmark, and Finland.

### Event Impact Report — Measure What Your Event Did — https://plaace.co/en/use-cases/event-report
> Measure the impact of your events with facts, not gut feeling. Visitor counts, origins, and peak times for any event — free, in minutes.

### White-Spot Analysis — Interactive Heatmap — https://plaace.co/en/use-cases/site-selection-heat-map
> Find the optimal location with an interactive heatmap. Free white-spot analysis for Norway, Sweden, Denmark, and Finland.

## Solutions (detailed)

### Retail Location Intelligence — https://plaace.co/en/solutions/retail
> Location intelligence for retail chains: identify ideal store locations, benchmark your network against competitors, and adapt operations to local markets.

### Commercial Real Estate — https://plaace.co/en/solutions/commercial-real-estate
> Leverage area insights to optimise the tenant mix in your buildings, monitor property surroundings, and identify new growth areas.

### Public Sector — https://plaace.co/en/solutions/public-sector
> Use area insights to create vibrant streets and cities where businesses flourish and people enjoy spending time together.

### Brokers & Advisors — https://plaace.co/en/solutions/brokers-advisors
> Leverage area insights to help your clients make informed decisions on property investments, site selection, and tenant mix.

## Customer stories (detailed)

### Europris (retail) — https://plaace.co/en/customers/europris
> Europris wanted a user-friendly tool to identify ideal locations for expansion.

### Norli (retail) — https://plaace.co/en/customers/norli
> Norli uses Plaace to gain better decision support in lease renegotiations.

### Bitastad (retail) — https://plaace.co/en/customers/bitastad
> Bitastad wanted to find a robust analytical tool to work effectively with expansion.

### Holdbart (retail) — https://plaace.co/en/customers/holdbart
> Holdbart wanted a user-friendly tool to evaluate locations and monitor the progress of new stores.

### Eplehuset (retail) — https://plaace.co/en/customers/eplehuset
> Eplehuset sought detailed area insights to monitor developments around existing store locations and to work more efficiently with expansion efforts.

### Elkjøp (retail) — https://plaace.co/en/customers/elkjop
> Elkjøp wanted to utilise Plaace to gain better insights into how changes to their store network affect sales and customer base.

### OBOS (commercial-real-estate) — https://plaace.co/en/customers/obos
> OBOS Eiendom used Plaace and area insights to identify the best restaurant concept for Holmlia Center.

### Alti (commercial-real-estate) — https://plaace.co/en/customers/alti
> Alti Forvaltning uses Plaace to better understand the activity around their properties and to identify suitable tenants.

### Akershus Eiendom (commercial-real-estate) — https://plaace.co/en/customers/akershus-eiendom
> Akershus Eiendom uses Plaace in their work for analysis, valuation, transactions, tenant advisory, and leasing.

### Tønsberglivet (public-sector) — https://plaace.co/en/customers/tonsberglivet
> Tønsberglivet is a place development and city promotion company, dedicated to making the Tønsberg region a great place to live, visit, and do business.

### Næstved City (area-development) — https://plaace.co/en/customers/naestved-city
> With Plaace, Næstved City gained concrete data to document the impact of events and make decisions based on facts.

## Recent blog posts

### The high stakes of retail expansion — https://plaace.co/en/blog/the-high-stakes-of-retail-expansion — 2024-05-16
> Establishing a new store is a complex and costly venture.

### Leading retailers are embracing location intelligence — https://plaace.co/en/blog/leading-retailers-are-embracing-location-intelligence — 2024-05-16
> Are you keeping up, or falling behind?

### We are live with area insights in Sweden and Denmark! — https://plaace.co/en/blog/we-are-live-with-area-insights-in-sweden-and-denmark — 2024-04-25
> One platform, multiple markets

### Report | Top visited commercial hubs in Sweden — https://plaace.co/en/blog/top-visited-commercial-hubs-in-sweden — 2024-04-04
> Gain access to the free report.

### Webinar (in Norwegian) | Work smarter with expansion and consolidation — https://plaace.co/en/blog/webinar-retail-jobb-smartere-med-ekspansjon-og-konsolidering — 2024-03-15
> Free webinar April 16th – For retail chains

### Plaace launches Property Information — https://plaace.co/en/blog/plaace-launches-property-information — 2024-03-08
> Valuable for retailers, property owners, and urban developers.

### Location Intelligence for Expansion Managers — https://plaace.co/en/blog/location-intelligence-for-expansion-managers — 2024-03-01
> Location intelligence makes it easier for you to find ideal locations based on your success criteria.

### We WON the Nordic Proptech Awards 2022! — https://plaace.co/en/blog/we-won-the-nordic-proptech-awards-2022 — 2022-03-10
> Plaace to the top in the first-ever Nordic Proptech Awards.

### The Plaace team is growing – meet Nora and Georges — https://plaace.co/en/blog/the-plaace-team-is-growing-meet-nora-and-georges — 2022-01-28
> The Plaace team is growing and it is time to introduce our latest stars – Georges and Nora.

### We won a proptech pitch competition — https://plaace.co/en/blog/we-won-a-proptech-pitch-competition — 2022-01-27
> Interesting and fun day at UiN’s commercial real estate conference. The day became even better when we won their pitch competition.

### On the inside of our customer workshop — https://plaace.co/en/blog/on-the-inside-of-our-customer-workshop — 2021-10-12
> Let´s take a closer look at the customer workshop we hosted a couple of weeks ago.

### We are nominated for the Nordic PropTech Awards 2021 — https://plaace.co/en/blog/we-are-nominated-for-the-nordic-proptech-awards-2021 — 2021-10-11
> Plaace nominated for the Nordic PropTech Awards 2021.

### Oslo Innovation Week: Cities of the Future — https://plaace.co/en/blog/oslo-innovation-week-cities-of-the-future — 2021-10-08
> Impressive event focusing on the innovations necessary for “Cities of the Future”.

### Crowd insights from Telia take Plaace´s expansion analysis to a whole new level — https://plaace.co/en/blog/crowd-insights-from-telia-take-plaaces-expansion-analysis-to-a-whole-new-level — 2021-10-08
> Partnership alert: Telia data finally included on the Plaace platform

### Handelskonferansen: First big event in 1,5 years — https://plaace.co/en/blog/handelskonferansen-first-big-event-in-15-years — 2021-09-24
> First event in a long time, 1000+ retail nerds and an indoor retail village? Let´s just say that it was a success.

### Plaace in collaboration with Prognosesenteret to offer customers competitive analysis — https://plaace.co/en/blog/plaace-in-collaboration-with-prognosesenteret-to-offer-customers-competitive-analysis — 2021-09-02
> Plaace partners up with Prognosesenteret. Read more about their data and how it contributes to Plaace´s expansion analysis here.

### Meet our amazing summer interns from BearingPoint — https://plaace.co/en/blog/bearingpoint-interns-interview-what-are-they-working-on-and-what-do-they-think-is-the-biggest-challenge-tenants-and-property-owners-face-today — 2021-08-27
> Some sharp interns from BearingPoint joined us over the summer. Who are they and what are they working on?

### Fireside Chat with Snorre Myhre: the Secret behind Vibrant Cities — https://plaace.co/en/blog/fireside-chat-with-snorre-myhre-the-secret-behind-vibrant-cities — 2021-08-26
> StartupGrind and Snorre discusses the do’s and don’t’s of building an early-stage startup and much more

### Podcast Time: Snorre invited to guest “Handelspraten med Virke” — https://plaace.co/en/blog/podcast-time-snorre-invited-to-guest-handelspraten-med-virke — 2021-08-26
> Link to Podcast and Handelskonferansen 2021

### Ready to take retail location intelligence to new heights? — https://plaace.co/en/blog/ready-to-take-retail-location-intelligence-to-the-next-level — 2021-08-16
> The premium analytics subscription is finally launched!

### Plaace mentioned in “10 super promising Oslo-based startups to look out for in 2021” — https://plaace.co/en/blog/plaace-included-in-eu-startups-list-over-10-super-promising-oslo-based-startups-to-look-out-for-in-2021 — 2021-08-16
> EU-Startups featured Plaace among the 10 super promising Oslo-based startups to look out for in 2021.

### Locations to be filled? — https://plaace.co/en/blog/locations-to-be-filled — 2021-07-19
> Our interns are out scouting for underutilized properties

### Inside Plaace: what’s it like to be an intern? — https://plaace.co/en/blog/inside-plaace-whats-it-like-to-be-an-intern — 2021-07-01
> The Plaace interns talk about what it´s like to work at Plaace

### Summer Party with the Awesome Plaace Family — https://plaace.co/en/blog/plaace-summer-party — 2021-06-24
> We celebrated the beginning of summer by hosting a summer party for the Plaace family.

### Now is the time to find a new retail space — https://plaace.co/en/blog/now-is-the-time-to-find-a-new-retail-space — 2021-06-18
> Snorre J. Myhre in Plaace and Henrik Apall in Squeeze discuss how Plaace´s data can help mitigate risk when expanding in new areas.

### Collaboration between Plaace and Vipps for a better reopening of Norwegian cities — https://plaace.co/en/blog/collaboration-between-plaace-and-vipps-for-a-better-reopening-of-norwegian-cities — 2021-06-01
> Plaace has entered into a data partnership with Vipps to get information about consumer shopping behavior throughout Norway.

### The Plaace platform is live! — https://plaace.co/en/blog/the-plaace-platform-is-live — 2021-05-04
> After months of hard work, user testing, feedback and design work, the platform is ready to be used!

### What’s new in Plaace? — https://plaace.co/en/blog/whats-new-in-plaace — 2021-04-21
> Keep up with product changes at Plaace.

### Product-talent heads over to Plaace to contribute to building a vibrant urban environment after Covid-19 — https://plaace.co/en/blog/produkttalent-gar-til-plaace — 2021-02-15
> Marthe Prestegaard becomes the new CPO (Chief Product Officer), and is now a part of the leadership group in Plaace.

### Our pilot program is growing! — https://plaace.co/en/blog/our-pilot-program-is-growing — 2021-01-21
> With 16 participating pilot companies, we are getting more and more feedback and can build an even better product

## Company

- Founded: 2019
- Headquarters: Oslo, Norway
- Markets: Norway, Sweden, Denmark, Finland
- LinkedIn: https://www.linkedin.com/company/plaace