Understand any city, area or municipality
Follow footfall and card spend, see how local measures are changing the economic activity and visitors to drive better policies
How local leaders are using Plaace

How has the latest policies affected your area? Is new legislation affecting businesses in the right way, or should they be changed? Use data to build your fact based arguments

How many people are visiting your area and why? Was the market day successful? Did we have more visitors than last year? Get freshly updated data on visitors

Get a daily update on how much money is spent on retail, restaurants and services in your area. Benchmark against the municipality or similar nearby areas

How is your area progressing compared to neighbouring districs? Is your strategy working or are you loosing market share?

Who’s visiting the area? How many people are there? Where are they coming from? Build data driven strategies based on your visitors, and build better performing destinations
Customer stories
See how Tullinsamarbeidet uses Plaace
The Tullin collaboration aims to make Tullin Oslo’s center for creativity, and uses Plaace’s insight to better understand the area and see the effect of the collaboration.

Used by the entire Organisation
Insights
- Benchmark your area with neighbouring districts
- Measure effect and success of investments, new infrastructure and policies
- Measure how your area is trending
Growth
- Get the mix of retail concepts right for the residents, visitors and employees in your area
- Showcase the area’s true potential in order to attract the right businesses
- Communicate insights to officials, stakeholders and city players
Marketing
- See a retail location’s true trade area, and know which customers to target
- Build data driven marketing strategies and understand the effects of your marketing campaigns
- Find untapped audiences
What our customers say
What our customers say
Data and insights are essential to all urban development.
Plaace delivers insights in a clever solution, important to our future development of an attracitve city floor at Tullin.”
Data and insights are essential to all urban development.
Plaace delivers insights in a clever solution, important to our future development of an attracitve city floor at Tullin.”
The solution is very easy to use
and with unique data gathered in one place, we can create even better analyzes for our customers across the company”
The solution is very easy to use
and with unique data gathered in one place, we can create even better analyzes for our customers across the company”
Data we never had access to before!
I enjoy looking at movement data from Telia. It shows what kind of people are in an area and what mode they are in”
Data we never had access to before!
I enjoy looking at movement data from Telia. It shows what kind of people are in an area and what mode they are in”
Brilliant and long-awaited tool!
Valuable in an early development phase, when designing and facilitating for retail, and when actually signing a tenant”
Brilliant and long-awaited tool!
Valuable in an early development phase, when designing and facilitating for retail, and when actually signing a tenant”
Access to good data sources in a user-friendly interface.
Useful insights when establishing, and a good support tool for follow-up and insight into existing locations.”
Access to good data sources in a user-friendly interface.
Useful insights when establishing, and a good support tool for follow-up and insight into existing locations.”
How we’re making Vibrant Cities
Research for better storemix
Plaace approved for Innovation project with The Research Council
Plaace at Oslo Urban Week
With a shared vision of creating a meeting place for better urban development, Plaace and Oslo Urban Week join forces to show the power of big data.
Similar areas are live!
Identify areas that are similar to your best locations!