Understand any city, area or municipality

Follow footfall and card spend, see how local measures are changing the economic activity and visitors to drive better policies

Used and trusted by

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How local leaders are using Plaace

See how policies and political change affect the community
See how policies and political change affect the community

How has the latest policies affected your area? Is new legislation affecting businesses in the right way, or should they be changed? Use data to build your fact based arguments

Get the visitors’ pulse in your municipality with daily footfall
Get the visitors’ pulse in your municipality with daily footfall

How many people are visiting your area and why? Was the market day successful? Did we have more visitors than last year? Get freshly updated data on visitors

Get daily updates on card spending in your area
Get daily updates on card spending in your area

Get a daily update on how much money is spent on retail, restaurants and services in your area. Benchmark against the municipality or similar nearby areas

Demonstrate attractiveness of your city
Demonstrate attractiveness of your city

How is your area progressing compared to neighbouring districs? Is your strategy working or are you loosing market share?

See who and when the municipality is being used
See who and when the municipality is being used

Who’s visiting the area? How many people are there? Where are they coming from? Build data driven strategies based on your visitors, and build better performing destinations

Data partners

Customer stories

See how Tullinsamarbeidet uses Plaace

The Tullin collaboration aims to make Tullin Oslo’s center for creativity, and uses Plaace’s insight to better understand the area and see the effect of the collaboration.

Used by the entire Organisation

Insights

  • Benchmark your area with neighbouring districts
  • Measure effect and success of investments, new infrastructure and policies
  • Measure how your area is trending

Growth

  • Get the mix of retail concepts right for the residents, visitors and employees in your area
  • Showcase the area’s true potential in order to attract the right businesses
  • Communicate insights to officials, stakeholders and city players

Marketing

  • See a retail location’s true trade area, and know which customers to target
  • Build data driven marketing strategies and understand the effects of your marketing campaigns
  • Find untapped audiences

What our customers say

What our customers say

Data and insights are essential to all urban development.

Plaace delivers insights in a clever solution, important to our future development of an attracitve city floor at Tullin.”

Øystein Aurlien
Tullinsamarbeidet

Data and insights are essential to all urban development.

Plaace delivers insights in a clever solution, important to our future development of an attracitve city floor at Tullin.”

The solution is very easy to use

and with unique data gathered in one place, we can create even better analyzes for our customers across the company”

Birgitte Heskestad Ellingsen
Akershus Eiendom

The solution is very easy to use

and with unique data gathered in one place, we can create even better analyzes for our customers across the company”

Data we never had access to before!

I enjoy looking at movement data from Telia. It shows what kind of people are in an area and what mode they are in”

Erik Sand
Alti Forvaltning

Data we never had access to before!

I enjoy looking at movement data from Telia. It shows what kind of people are in an area and what mode they are in”

Brilliant and long-awaited tool!

Valuable in an early development phase, when designing and facilitating for retail, and when actually signing a tenant”

Marit Elisabeth Jensen
Stor Oslo Eiendom

Brilliant and long-awaited tool!

Valuable in an early development phase, when designing and facilitating for retail, and when actually signing a tenant”

Access to good data sources in a user-friendly interface.

Useful insights when establishing, and a good support tool for follow-up and insight into existing locations.”

Espen Berger
Eplehuset

Access to good data sources in a user-friendly interface.

Useful insights when establishing, and a good support tool for follow-up and insight into existing locations.”

How we’re making Vibrant Cities

Fresh Data for your Area