Understand any city, area or municipality
Follow footfall and card spend, see how local measures are changing the economic activity and visitors to drive better policies
How local leaders are using Plaace
How has the latest policies affected your area? Is new legislation affecting businesses in the right way, or should they be changed? Use data to build your fact based arguments
How many people are visiting your area and why? Was the market day successful? Did we have more visitors than last year? Get freshly updated data on visitors
Get a daily update on how much money is spent on retail, restaurants and services in your area. Benchmark against the municipality or similar nearby areas
How is your area progressing compared to neighbouring districs? Is your strategy working or are you loosing market share?
Who’s visiting the area? How many people are there? Where are they coming from? Build data driven strategies based on your visitors, and build better performing destinations
Customer stories
See how Tullinsamarbeidet uses Plaace
The Tullin collaboration aims to make Tullin Oslo’s center for creativity, and uses Plaace’s insight to better understand the area and see the effect of the collaboration.
Used by the entire Organisation
Insights
- Benchmark your area with neighbouring districts
- Measure effect and success of investments, new infrastructure and policies
- Measure how your area is trending
Growth
- Get the mix of retail concepts right for the residents, visitors and employees in your area
- Showcase the area’s true potential in order to attract the right businesses
- Communicate insights to officials, stakeholders and city players
Marketing
- See a retail location’s true trade area, and know which customers to target
- Build data driven marketing strategies and understand the effects of your marketing campaigns
- Find untapped audiences
