This is how Norway's leading retail chains use data and insights from Plaace.

Customer stories

Be inspired by the industry leaders.

Did you know that you can instantly access area insights for every street in Scandinavia? And that movement patterns, demographics, card usage, competitive landscape, property information, and much more are available in Plaace? Norway’s leading retail players use Plaace and area insights to work smarter with operations, consolidation, and expansion.

Read customer stories here

About Europris

Europris is one of Norway’s largest and most well-known discount chains. It offers a wide range of products, including groceries, household items, leisure equipment, and much more. The chain has 280 stores spread across the country.


Europris needed more detailed area insights to support their expansion strategy. They wanted a user-friendly tool with good functionality to identify ideal locations for expansion. Although Europris only leases premises (does not own any buildings), it is very valuable for them to have insights into property information.


To meet these needs, Europris started using Plaace. The tool provides them with the insights they need through a user-friendly interface. With the help of Plaace, Europris can find whitespots and easily access property information. Insights from Plaace are also used in lease renegotiations.

“Plaace is an important tool for us in our work with expansion and operations. With area insights and Plaace, we can make better decisions. The rapid rollout of new functionality and new data sources, such as updated demographics and cadastre data, has been especially useful for us.”

Gunnar Børresen

Etableringsdirektør at Europris

Read more customer stories

Work smarter, not harder

By analyzing movement patterns, demographic data, trade dynamics, and competitor locations, you can make smarter decisions for your chain. You can compare stores and track them over time. You can find your success criteria for expansion and identify ideal locations for new stores. Would you like to see how area insights can support your business strategy and contribute to the growth of your chain? Book a demo with Plaace today.

Book a Demo

Get a customized walkthrough of the Plaace platform. Together we can explore:

  • Custom areas of interest
  • Compare areas to see strengths and weaknesses
  • Trends in various industries and how well you are performing
  • How Plaace can assist you in your role

Anything else you would like to explore?

No problem – we can help you with what you need.

You are in good company.